the art of living consists in perceiving the wonderful in everyday life.

We aim to track changes in society and to respond in terms of product design. We try to find simple answers to complex questions. What motivates us is not coming up with quick, off-the-cuff answers to short-lived trends, but working steadily on the essentials, until we achieve the essence of our idea. The results are enduring, timeless products that convey meaning, rather than making superficial promises.

our performance

analysis and studies

design strategy
brand conception
conception product portfolio
design thinking
design management

design development
product conception and design
ergonomics and usability
2D / 3D CAD pre-engineering
assistance till start of production
model making and prototyping
2D- / 3D-visualisation
brand design and styleguides

  • koralle terra shower. since 1996

  • tente castor. since 1996

  • emco asis. since 2005

  • tece loop. since 2007

  • schyns q 100. since 2005

  • burgbad pli. since 2007

archetypes, bestseller and classics

  • Ulli Finkeldey

  • Kai Uetrecht

  • Anja Kosok

we accompany you when ideas become reality.

We have been developing product lines and design strategies in continuous cooperation with leading names in the consumer goods and capital goods industries since 1987. We can offer our customers a comprehensive design service at each stage of product development. Each project we undertake is individual, but our aims are the same in each case: Questioning the status quo. Creating fresh stimuli. Balancing function with cost. Stimulating the senses.